Poppy
Sterling
Content Editor at Casino Guru
Casino promotions, free spins and the offers actually worth your time.
About Poppy
Poppy Sterling is a Content Editor at Casino Guru, where she covers casino promotions and offers. She has been writing about online casino deals for six years.
She started out on the other side of the deal. After a Marketing degree at the University of Leeds, she wrote copy for e-commerce brands as a freelancer, then joined a digital coupons brand as a content writer. That is why she reads an offer the way a marketer writes one: headline first, then everything the headline leaves out.
Born in Leeds, she now lives in Manchester.
What she covers
- No. 01
Casino promotions and offers
Welcome packages, reloads and seasonal promos, compared on what they actually give back.
- No. 02
Free spins deals
How many spins, on which slot, at what value, and what has to happen before winnings can be withdrawn.
- No. 03
Deals and couponing content
Bonus codes and offer roundups, kept current and checked before they go live.
- No. 04
E-commerce copywriting
Clear, honest product copy that sells without overselling.
- No. 05
Marketing content
Campaign copy and landing pages, written by someone who knows how promotions are built.
Career
From product pages to promo pages: every job so far has been about explaining a deal clearly enough that people can decide for themselves.
Poppy Sterling
- Content Editor, Casino GuruNow
- Content Writer, digital coupons brandBefore
- E-commerce Copywriter, freelanceFirst
- BA Marketing, University of Leeds2016 to 2019
- EnglishNative
- Years on casino offers6
Off the clock
When she isn't checking the terms on a free spins deal, she's working through a new series or baking something for the weekend.
Get in touch
Editorial enquiries, press requests and professional collaboration: write to contact@poppysterling.com or use the form.
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